David C. Schmittlein

John C Head III Dean and Professor of Marketing, MIT Sloan School of Management
David Schmittlein

David C. Schmittlein

John C Head III Dean and Professor of Marketing, MIT Sloan School of Management


Professor Schmittlein’s focus has been to broaden MIT Sloan’s global visibility, to work with the faculty in creating new high-quality management education programs, to develop enhanced educational opportunities for current students, and to develop and disseminate business knowledge that has impact and that will stand the test of time. He also has reached out to the many members of MIT’s alumni community to gain their valuable insights on MIT Sloan and management education.

Prior to his appointment at MIT Sloan, Professor Schmittlein was the Ira A. Lipman Professor and Professor of Marketing at The Wharton School of the University of Pennsylvania from 1980 until 2007. He also served as interim dean during July 2007 and as deputy dean from 2000 to 2007, and was chair of the editorial board for Wharton School Publishing. His research assesses marketing processes and develops methods for improving marketing decisions. He is widely regarded for his work estimating the impact of a firm’s marketing actions, designing market and survey research, and creating effective communication strategies.

Professor Schmittlein has served as a consultant on these issues for numerous firms, including American Express, American Home Products, AT&T, Bausch & Lomb, Boston Scientific, Ford Motor Company, Gianni Versace S.p.A., Hewlett-Packard, Johnson & Johnson, Lockheed Martin, Pfizer, Revlon, Siebe PLC, the Oakland Raiders, The Quaker Oats Co., and Time Warner. His work has been published in leading journals in marketing, management, economics, and statistics. In addition, he has been an area editor for Marketing Science and a member of the editorial board for the Journal of Interactive Marketing, the Journal of Marketing Research, Marketing Letters, and Marketing Science.

Professor Schmittlein serves on the international advisory boards of Groupe HEC and Lingnan (University) College of Sun Yat-sen University, the governing board of the Indian School of Business, and the advisory board for the School of Economics and Management of Tsinghua University. He has served on the World Economic Forum’s Global Agenda Council for Marketing and Branding. He has been a visiting professor in the Faculty of Economics at Tokyo University and a distinguished scholar in residence at Washington University’s John M. Olin School of Business. Professor Schmittlein has received awards for his research, his editorial work, and his teaching. His observations and research have been cited often in the popular press, including Advertising Age, Business 2.0, BusinessWeek, China.com, Computerworld, Fortune, Marketplace, People’s Daily Online, Reuters, The ABC Evening News with Peter Jennings, The Economist, the Financial Times, the Los Angeles Times, The Philadelphia Inquirer, The New York Times, The Wall Street Journal, U.S. News & World Report, and USA Today.

Session by David C. Schmittlein

Welcome and Opening Remarks

09 Jun 2021
8:45 am - 9:00 am