Professor Mizik is an expert in marketing strategy, valuation of intangibles, earnings management, and executive compensation. Her research centers on examining the consequences of marketing strategies and activities on financial performance, developing new metrics for marketing assets, and building empirical models for assessing the value of intangible marketing assets. Professor Mizik has developed econometric analyses of pharmaceutical sales, examined issues related to brand valuation, and researched evidence of real activity and accounting accruals manipulation to artificially inflate reported earnings. She has published in top academic marketing, management, and accounting journals. An award-winning teacher and researcher, Professor Mizik has previously served on the faculty of Columbia Business School and the University of North Carolina, and as a visiting faculty at the Massachusetts Institute of Technology. She has served on the American Marketing Association Academic Council and as an officer of the INFORMS Society for Marketing Science.